PURPOSE
We value our people most, so we aim to create an environment that is challenging yet positive. We reward a job done well. We believe that a good idea can come from anywhere, and encourage everyone to have a voice in what we do—no trash talking later about a “better idea.”
RESPECT
We show respect for every individual, regardless of title or office size. We embrace each other’s differences and believe we’re richer as a company as a result of our diversity. We know no one likes criticism, but if at the end of the day it means a better product will be produced and our business partners will get better service, then we’re open to it.
INTEGRITY
We keep our expectations high yet within the realm of reality, because results speak louder than hype. We subscribe to a good and fair business process. We don’t promise what we can’t deliver, and we don’t expect more in return. We believe in preserving and protecting our shared planet, and ensure that our business practices don’t negatively impact on her well-being.
PARTNERSHIP
We play well with others. We understand that growth and profit for our partners equals growth and profit for us, so we put them first and try to understand their needs when making decisions. This isn’t lip service; it’s how we really operate.
QUALITY
We don’t make junk. Our products contain the finest, most beneficial ingredients in the world; shea butter from Africa, orchid oil from Asia—if it’s the best, no continent is too far! We also don’t collect antiques, so we constantly update our technologies and develop new ones to uphold our reputation as the leader in beauty innovation.
DETERMINATION
We mean business. When we set our sights on something, we do it! We try to be perfect, but when we’re not, we respond quickly and soundly. Playing the blame game and throwing people under the bus wastes valuable time that could be focused on finding a solution.
RESPONSIBILITY
We don’t break promises. We exist to serve the salon community, period. We do everything within our power to ensure our products stay in professional hands. We don’t say one thing and do another by expecting our partners to uphold the professional code while we conduct business out the back door. That’s not our style.
